Buying pork


Around 55 per cent of all pork consumed in Australia is from pigs farmed in Australia. When buying pork, ham or bacon, there are logos and terms you should be aware of.


Australia’s Country of Origin Labelling system has historically been confusing. To make it easier for consumers to identify 100% Australian pork, Australian Pork Limited (APL) introduced the Australian PorkMark logo – a pink square with the words ‘Australian Pork’.

The PorkMark logo is now a registered trademark, and there are more than 300 licensees who have gone through an assessment process with APL. You can find the PorkMark logo on smallgoods such as ham, bacon and salami, as well as on fresh pork and in displays in butchers and supermarkets.


All fresh pork is always Australian. We have strict protocols in Australia that do not allow imported fresh pork into the country.

To learn more about the PorkMark program, visit our PorkMark Explained webpage.

In addition, sellers of pork raised under the APIQ✓® Free Range and Outdoor Bred: Raised Indoors on Straw production systems can be licenced to use the following certified trade marks:



Imported Pork

While all fresh pork is Australian, around 45 per cent of all pork consumed in Australia is imported mostly from countries in Europe or North America. Australia’s import requirements mean that imported pork must be cooked for a certain time and temperature to ensure that any pig diseases present in the meat are rendered inactive. Most of this imported product goes into processed pork (e.g. ham and bacon), with the remainder marketed as pre-cooked pork (e.g. pulled pork or pork ribs). Imported pork makes up around 75 per cent of the processed pork sector.

Country of Origin Labelling

The Australian Government has implemented new country of origin labelling (CoOL), which are mandatory from 1 July, 2018.

From this date, it is mandatory for all businesses selling food to adhere to this new labelling system. Manufacturers are required to state the percentage of Australian ingredients contained in their product as well as list the country of origin on the product label. The labels use the ‘Australian Pork’ kangaroo symbol, text and a bar chart to show the percentage of Australian ingredients.

As a consumer, you should be aware of what the labels on your pork actually mean.

These are some examples of labels for product containing 100% Australian pork.

  • Grown in Australia or Australian Pork: 100 per cent of the ingredients are Australian grown

    Grown in Standard Mark - Landscape
    Australian Standard Mark - Landscape

  • Product of Australia: 100 per cent of the ingredients are Australian and all major processing has been done in Australia

    Product of Standard Mark - Landscape

  • Made in Australia from at least XX% Australian ingredients: major processing has been done in Australia but could potentially contain imported ingredients.
    Made in Standard Mark - Landscape


Further information is available on the Food Labels website and on our Where to buy Australian Pork webpage.

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