Buying pork


Around 55 per cent of all pork consumed in Australia is from pigs produced in Australia. There are many different pork products available to Australian consumers. When buying pork, regardless of the cuts, there are logos and terms you should be aware of.


In the absence of an historic and robust Country of Origin Labelling system, Australian Pork Limited (APL) introduced the Australian PorkMark logo– a pink square with the words Australian Pork. The PorkMark logo aims to make it easier for consumers to identify Australian produced pork and to make an informed choice about their pork purchase decisions.


APL licences this label to over 300 processors and retailers of Australian pork. When you see this logo in butchers and supermarkets, you can be sure that the pork you are buying is 100 per cent Australian grown pork.

All fresh pork is Australian, and any ham with bone in is Australian as imported pork is not allowed to be imported with the bone in.

To learn more about the PorkMark Program, visit our Pork Mark Explained webpage.

In addition, sellers of pork raised under the APIQ✓® Free Range and Outdoor Bred: Raised Indoors on Straw production systems can be licenced to use the following certified trade marks:



Imported Pork

While all fresh pork is Australian, around 45 per cent of all pork consumed in Australia is imported mostly from countries in Europe or North America. Australia’s import requirements mean that imported pork must be cooked for a certain time and temperature to ensure that any pig diseases present in the meat are rendered inactive. Most of this pork goes into the processed pork (e.g. ham and bacon) segment, with the remainder marketed as pre-cooked pork (e.g. pulled pork or pork ribs). Imported pork makes up around 75 per cent of the processed pork sector.

Country of Origin Labelling

The Australian Government implemented new country of origin labelling (CoOL) requirements on 1 July 2016. There is a two-year transition period, giving businesses time to manage the change.

From 1 July 2018, it will be mandatory for all businesses selling food to adhere to this new labelling system. Manufacturers will be required to state the percentage of Australian ingredients contained in their product as well as list the country of origin on the product label. These will use the kangaroo symbol, text and a bar chart to show the percentage of Australian ingredients.

As a consumer, you should be aware of what the labels on your pork actually mean.

The label claims at the point of purchase for pork in Australia that meet legal requirements after 1 July 2018 are:

  • Grown in Australia: 100 per cent of the ingredients are Australian grown
  • Product of Australia: 100 per cent of the ingredients are Australian and all major processing has been done in Australia
  • Made in Australia from at least XX% Australian ingredients: major processing has been done in Australia but could potentially contain imported ingredients.

In the lead up to 1 July 2018, you may also see the below label claim, which will be replaced by the new system and is being phased out:

  • Made from Local and Imported Ingredients: more likely to be made from Australian grown pork than the above, but is using imported spices or cures and possibly some imported pork.

In addition, before and after 1 July 2018, imported products can be labelled:

  • Packed in Australia: features a bar chart only to show the percentage of Australian ingredients
  • Made in XXXXX: imported foods produced, made, grown or packed outside Australia will be required to state their country of origin within a clearly defined box.

CoOL label examples

Further information is available on the Food Labels website and on our Where to buy Australian Pork webpage.

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