Ensuring quality, safe pork reaches Australian consumers is of utmost importance to the Australian pork industry.
Our producers and stock people have raised their pigs, the abattoirs have slaughtered and processed pigs and the product integrity processes have been utilised.
Australian Pork Limited’s Marketing Division works with consumers, retailers, processors and farmers. The team is tasked with growing demand for Australian pork, both domestically and internationally, through the use of campaigns such as the ‘Versatile Pork Roast’ advertisement. In addition, the pork supply chain invests in their own marketing to support their own individual brands.